PrestaShop is one of the most preferred e-commerce frameworks, which allows internet merchants to build, operate and maintain a successful online store. Having made its mark on the web world, it has emerged as a perfect e-commerce solution for small- and medium-sized enterprises across the globe. This remarkable e-commerce platform is renowned for its extremely creative and user friendly interface. Based on Smarty Template Engine, Prestashop was built to gain advantage of the key web 2.0 innovations such as dynamic AJAX features and next-generation design facilities. Featuring an impressive list of features and a straightforward GUI for the front and the back-end, the installation and configuration for this one-stop solution is simple even for the web novice.
Product export to popular online stores
Prestashop allows users and developers to create a new sales channel on other popular online stores like eBay, Amazon and Google Shopping. This allows easier marketing towards online shoppers and improves search engine rankings for your site. An in-built integration with eBay comes with PrestaShop, some simple configurations helps you to integrate with major online stores.
One of the few e-Commerce solutions to offer cross selling, PrestaShop allows you to offer customers products or services related to each other. By bundling these related items on one page, you offer more options for customers under a single umbrella. In addition, Cross selling also increases conversion rates and highlights the diversity of your products.
PrestaShop features a powerful-layered navigation structure that organizes products and categories on every page. This helps your online visitors to navigate through the site easily, from finding a category to a specific product. A layered navigation not only makes catalog browsing easy, but also makes your site optimized for search engines.